By: Henry F. Camp
We coined the name “SmartProducts” to mean products that seem to know how to never run out on the shelf without ever being in surplus either. Demand Pull, TOC Replenishment, Consumer Driven Stocking, Retail Flow, whatever you call it, it drives profits by making sure consumers get what they came for and does so in a way that both reduces investment and increases available shelf space.
Here is a link to a blog about this phenomenal opportunity to blow sales and profits through the roof fast. It is beautifully written by Lisa Ferguson, PhD of Illuminutopia. http://bit.ly/pSIrbW